Another Variety Article Mentioning GreenCine

Web opens new pic pipelines

GreenCine.com may be the real go-to site for independents. GreenCine's VOD service began in 2003 with 12 titles, but today boasts upwards of 12,000, more than CinemaNow and Movielink combined. Many titles were acquired through direct deals with indie filmmakers.

The site has been extremely successful selling and renting DVDs from both studio and independent sources, but bringing in studio titles for VOD and digital downloading has been difficult, says head of acquisitions Jonathan Marlow. "Given the contracts offered by the studios," he says, "we'd have to reinvent the whole system for each studio. We'd end up losing money."