GreenCine's Video-on-Demand service featured in Zoom In Newsletter

GreenCine's Jonathan Marlow discusses the benefits, history and future of GreenCine's VOD service (as well as some thoughts on the current state and future of the industry) in a recent interview in the Zoom In newsletter.

A quick sample:

Q. Why are DVD rental customers drawn to your site over Netflix, Blockbuster, or Walmart?

A. According to our customers, it is our selection (which, while slightly smaller than some of our competitors, is better focused on our areas of interest- independent, international, documentary, esoterica- and includes thousands of titles not available at other services). They also appreciate our articles, interviews and primers, which allow for the discovery of little-known films. Wal-Mart, furthermore, is no longer in the Rent-by-Mail space – we outlasted them (and about fifty other nascent Rent-by-Mail services).

Q. Do you premiere films on VOD? If so, how have they done?

A. A number of films, after ending their festival life, have surfaced on GreenCine. Generally, they perform quite well; several rank among the best-performing titles that we have. Given that they are unavailable elsewhere, this is not surprising. One of the initial reasons for introducing our Video-on-Demand service was to create a low-risk, low-cost avenue for film distribution, allowing well-known and unknown films to compete equally for the attention of potential viewers. In that way, we quickly increased our selection by offering titles that were not available in any format. This has allowed a number of rights-holders to make their films available without the investment of replicating thousands of DVDs.

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