GreenCine Members Don't Get Throttled

Netflix’s "throttling" technique was profiled in several articles over the last few days. For those who haven’t heard, throttling is a strategy that delays shipments and limits the selection of "heavy renters,” giving preference to "infrequent renters," because it's been established that Netflix makes more money from the renters who only watch between 1-5 DVDs a month (the company made $688 million in 2005, by the way).

"In determining priority for shipping and inventory allocation, we give priority to those members who receive the fewest DVDs through our service," Netflix's revised rental policy now reads. To read more about throttling go here:

http://msnbc.msn.com/id/11325639/

At GreenCine, we’re far too busy interviewing filmmakers, recommending our favorite movies, pushing the envelope with Video-on-Demand and trying to connect our members with new films to spend time devising ingenious ways to limit their access.

Our members have given us plenty of reasons why they left Netflix to join GreenCine over the years, well here’s one more: at GreenCine there is no 'preferential rental strategy,' just great films, great content and great customer service.

Tell your friends about throttling. Let them know that when they’re ready to expect more from their rental service, we’ll be here...

ps Blockbuster says "throttling, h*** yeah!" too