AVN Piece Featuring GreenCine VOD

As a sort of follow-up to the CNet article on VOD which featured GreenCine, AVN's Charles Farrar wrote a piece called "Mixed View on Whether VOD Will Conquer DVD—for Now" for AVNOnline.

CYBERSPACE - Early takes in and out of adult Internet entertainment appear mixed as to whether Video-on-Demand (VoD), Web-based and elsewhere, will eventually overthrow DVD as a platform of choice for movie consumers.

Greencine content director Jonathan Marlow – a cinematographer whose company is a small outfit out to become the Netflix of the indie film world and whose resume includes a stint at e-tail giant Amazon.com – ignores mainstream Hollywood because its rapture with big DVD revenues won't let it take the VoD plunge until VoD is a proven moneymaker.

"DVD revenues are so out of proportion to every other aspect of this business," Marlow told CNET.com. "There has to be some proven revenue in the space before the big studios will even think about dismantling a model that has proven so lucrative for them."